When Maria de Freitas sought funding for her AI-powered mental-health startup, uMore, she struggled to book meetings.
Despite previous roles as a Google fellow and as head of growth at Uber’s subsidiary Careem, “all the doors were shut,” she told Insider.
When she did land a meeting, one investor’s response took her aback.
“I can’t remember the exact words, but he was like, ‘You’ve got your sales pitch very refined. I’d like to meet your cofounders to see if this is real’ — as if I was scamming him or something,” she said. “Surely if I have a pitch that’s very refined, that’s a good thing?”